Circus-circus Summary :: essays research papers

Circus-Circus was an unprofitable business and a small time gambling casino when William Bennett and William Pennington purchased it in 1974 for $50,000. With a new marketing program in blot and a stocktaking offering in October of 1983, the company was rejuvenated. What it has become is a hotel/casino that is targeted mainly towards middle income gamblers as well as family point vacationers, scarce has not strayed away from the high rollers that are found in most casinos. With the focus being on many market segments, on with its frolic park type atmosphere, this company can be categorised as a broad differentiator. Most recently, to go along with their amusement park atmosphere, Circus-Circus has broke ground into developing an aquatic environment that has beaches, snorkel diving reef, and a swim-up shark exhibit. 2. ww1. Financial dimension Analysis199719961995A. Current Ratio 151,849/129,768 124,380/95,532 110,923/82,000 1.17 times 1.3 times 1.35 timesB. Total Debt to 1, 694,739/ 968,161/ 826,424/Total summations 2,729,111 2,213,503 1,512,548 62%43%55%C. Asset Turnover 1,170,182/ 1,299,596/ 1,334,250/2,729,111 2,213,503 1,512,548 43% 59% 88%The results for contemporary ratio are favorable. It states that Circus-Circus can pay off their short lead debt with money to spare. Total debt to total asset is also favorable video display that they do not borrow much money that is listed as an asset. Asset turnover, however, is unfavorable. It was not as bad in 1995, but they are yet making back about half of what they are spending. This is most credibly due to the new aquatic addition they are putting adding.4. Circus-Circus stock has been in somewhat of a slump since mid-March when the stock was at 26, but in June of 1998, had plummeted to 16. One of the main reasons for the drop is the rumor that Hilton Hotels has planned a takeover of the business.