Managing Communication Coursework Example | Topics and Well Written Essays - 750 words

Managing Communication - Coursework ExampleSOK fitness is not an exception when it comes to appropriate management of information as it is the verge of remaining competitive and relevant in the market2. Members of the selling team in SOK Fitness come across a astray range of go steady in their daily operations most of which are significant for effective decision making in areas of improving the image and publicity of the Fitness Center. The information that gets at the disposal of the marketing team is super concerned with the financial and sales aspects of the Fitness Center. Information and knowledge is collected from the both internal and outer sources. Internal info is collected through everyday interaction with the customers. For instance, the marketing team derives a wide range of information from the visit reports by the sales personnel, received and delivered orders, return inwards, customer enquiries, sales invoices, and enter costs3. Marketers interaction with the clients provides a vital source of substitute(prenominal) information which can be used for marketing research. A wide range of information is also collected from the external sources which include but not limited to Government statistics, Trade associations, Commercial services, National and international institutions. Most of the information gathered from external sources does not directly reflect the affairs and business processes of the organizations4. However, they portray an aggregate data about the affairs of the entire industry. Such information is considered relevant because it is gathered from versatile operators in the fitness center and as such they are highly valuable market research purposes5. Before information is formatted in SOK Fitness it is first categorized into whether it should be organize or unstructured. Structured information refers to information which should formatted using contract rules and guidelines for precision and formality while unstructured information does not require rules and guidelines when being formatted. Unstructured data lead be used for unstructured decisions while the structured information shall be used for structured decisions6. Another important point to consider when formatting information in the Fitness Center is the ambit and frequency of use. Computer system will be used for formatting the information gathered from various sources that is both internal and external sources. Management information systems, Expert Systems and Decision Support Systems will be used for formatting and procession of the data gathered from internal and external sources for a highly lucid information that would ease decision making process. Already formatted information will be stored in secondary storage devices such as computer hard disks and the compact disks for future utilization7. Marketing team in the SOK Fitness are relying on the easiest way of storing information gathered from various sources as well as the alre ady formatted information in computer hard disk and compact disks as this does not feign exorbitant spending on storage of information. The choice of a storage facility will let an impact on the effectiveness on the data in future. A wrong choice will translate to significant damages on data stored8. The stored information