Tropicana Marketing Essentials Essay Example | Topics and Well Written Essays - 3000 words

Tropicana Marketing Essentials - Essay Example Price enables companies to be in a position to understand whether the product they are offering is in line with the prevailing economic features or opting for other measures is considerable (Dubrin, 2011:301). For Tropicana to roll in a new product, it must bear in mind that the current market structure revolves around taste, price, health standards, and other recognizable 21st century related elements. In some cases, some managers assume place is not important especially when dealing with online marketing. Nevertheless, place is very vital since it sets legal and financial issues. Moreover, in marketing, there is the core subject of every company, which is promotion. Promotion composes of the bigger portion of marketing essentials as it includes sponsorships, advertisements, public relations, viral marketing, special offers and many more. This entails that every Tropicana product needs a blend of place, price, and promotion (Doyle, 2008:93). When the product is cheap, placing is bet ter and this leads to lower price offering. Offering attractive Tropicana products at a reasonable price can reduce marketing expenses. Additionally, it can make customers queue in the distribution outlets and travel further in search of the product. This means that the product will need less promotion since the product has its own optimum blend for customers and market conditions (Allen and Albala, 2007: 372-74). Development of new Tropicana Juice (Pomegranate Juice) Products offered by Tropicana portray that the company does not only sell juices, but also sells health. The health of consumers is of utmost importance to Tropicana due to its healthy orange juice with fiber that it launched on December 14, 2005. Due to firm... This report stresses that producing and marketing requires a company to keep the best interests of the consumers at heart. As such, it is vital for Tropicana to conform to factors such as convenience. Customers require proper mode of packaging with respect to different activities. Therefore, in order for Tropicana’s new product to address this issue, it should have different packaging styles that include juices sold in larger bottles for home purposes. Tropicana should ensure the new product taste outshines that of competitors, as taste is one of the valuable reasons as to why consumers purchase certain types of beverages. This paper makes a conclusion that Tropicana should establish a base of enacting overall marketing objectives of the new type of product. Tropicana should predict and analyze customer’s taste then strive to satisfy their needs. In addition, in order to ensure the product continues to exist in the market while bringing reasonable results, the company should ensure it monitors and analyzes market trends. Consequently, Tropicana should anticipate future changes and initiate strategies to overcome its effects. To keep customers expecting more products with extra benefits, the company should increase positive perception among its customers. Furthermore, identifying positions that are distinctive, compelling, and competitive is essential for the well-being of the Tropicana’s new commodity.