Ikea's Marketing Strategy

IKEA ingatherings are known for its modern-day and practical design. The furniture is cognise to be comfortably assembled by the consumer rather than being swop pre-assembled. This method allows IKEA to reduce costs because it is cheaper to ship an item that is unassembled and takes up less space. The flat-pack distribution method also allows a consumer to considerably transport the product from the store to a customer?s home for assembly. IKEA?s approach to manufacturing and designing their products is what makes their products unique. The comp any uses steer mesa which is engineered wood particles such as wood chips that is raise to countenanceher to form a large piece of medium-density hardboard. mite board is cheaper and lighter than regular wood which cuts costs withal more on manufacturing and shipping. Product Life CycleIKEA is currently experiencing the entree decimal point of the product life rung. The products are still in the accomplish of being int roduced in the market in the join States. With barely 29 IKEA stores in the United States, Germany holds the biggest market with 41 stores. It is predicted that IKEA ordain ease into the growth product life cycle which impart steadily rise elfin by little until it reaches the maturity date stage. The IKEA product life cycle will at huge last decline gradually due to competition. Price StrategyIKEA differs from any early(a) furniture companies in that IKEA has a very unique dodge of pricing their products. Most manufacturers design a product and because try to bell the product so that it will circumvent out and profit but at IKEA, the price comes first. The price is rope by the product developer who first identifies an existing caper that lav be solved by IKEA?s product. For example, if the product developer notices that there is a need for an inexpensive kitchen unit suitable... If you loss to get a full essay, order it on our website: OrderCustomPaper.com

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