Trends in Fast Food Consumption

Trends in Fast viands ConsumptionFast nutrient is nutrition which is prepared and served at a stiff- viands restaurant or shop at low cost. Fast sustenance is lots processed and prepared in an industrial fashion (i.e., with banner ingredients and methodical cooking and production method). It is served usually in bags or cartoons in a manner in order to save costs. Fast pabulum outlets often provide take-away forage in addition to a dine-in service. Drive-through, could be found in some desist nutrition restaurant, drop out food to be ordered and delivered without leaving the car to speed up the service. Fast food is usually finger food that can be eaten quickly and without cutlery needed ( employ bare hand). Fast food often offers fish and chip, sandwiches, hamburger, french fries, chicken nuggets, pizza, and ice cream. Moreover, many fast food restaurants offer some other easily consumed choices like, mashed potato, or salads. Chinese cuisine, although the food could be served as take-away, is not always a fast food.Be stir of its convenience, fast food is successfully popular in most modern ordination however, it is often criticized for having alleged shortcoming, for example It has poor nutritive value, It contributes to obesity, It uses exploitative announce and marketing. The unhealtiness of fast food, pointing one, comes from cooking method. Fast food tends to be deep-fried which resulting lavishly-pitched inwardness of risques and calories. To illustrate this complaints, the documentary film Super Size Me, had the film director eat nothing but McDonalds without exercise within 30days. Due to the conclave of food and lack of exercise, his wellness was impacted. In order to overcome those health issues, some of the largest fast food chains are beginning to consist healthier alternatives, adding salads and fruits to their menus. However, some people are unbelieving about this, sightedness it as tokenistic and commercial measure, rathe r than appropriate reaction about peoples health.The rapid growth of the fast food indus accentuate during the last decade has added other dimension to the change in food consumption pattern of Malaysians. The Westernisation of world(prenominal) eating habits, strive possible through food imports, fast food and rising consumption of sugars and sentient beings fats, is often blamed for the rising epidemic of obesity and associated chronic disease (Gopalan C. 1992). The fast food industry in Malaysia had a sizzling growth throughout most of the 1990s. The essence sales were RM1 cardinal (US$ 263million) in 1997 increasing to RM 1,3 billion (US$ 340 million) in 2000(The Edge, 2001). Some of the major fast food companies in Malaysia and their estimated sales for the year 2000 are shown in bow 1.Table 1 Fast food companies in Malaysia a selected harkenBrand (origin) Year established Number of outlets Market share(%) Sales(US$million)KFC (USA) 1973 294 45 152.3McDonalds (USA) 19 82 141 30 92.0Pizza Hut (USA) 1984 85 8 31.6A W (USA) 1961 44 4 19.1Marrybrown (local) 1981 88 4 NASugar coil (local) 1981 45 * 9.5Kenny Roger (USA) 1994 25 * 9.5*all others combined = 9% US$ 1.00 = RM 3.80NA not available.Source The EDGE. (2001) Still sizzling? Survey Guide, pp. 59-63Psychologically, adults develop their independence, and try and fit into their social circle. Peer and working pressure may cause them to choose soft drinks instead of milk, skipping meals because of their duties. Adults want to develop independence and make choices for themselves (they choose what and where to eat and drink). Truswell AS (ABC of Nutrition, 1999) has suggested the following eating behaviour as common in adults, such as, skipping meals (being on a diet), eating snack, devour high amount of fast food, consuming convenience food, drinking high amount of alcohol and soft drinks.Trends in Food ConsumptionIncome and population, joined with changes in lifestyle to one of urbanisation, have increased the demand for food and convinced changes in food habits, food purchasing, and consumption patterns (Noor MI, 2002). Food counterbalance sheet data are useful to indicate trends of food usance pattern rather than consumption per se in the absence of nation-wide food consumption surveys. The intake pattern of calories increased from 2430 kcal person-1 day -1 in 1961 to 2990 kcal person-1 day-1 in 1997, protein from 49g person-1 day-1 to 61g person-1 day-1, and fat from 49g person-1 day-1 to 87g person-1 day-1 (Food and Agriculture judicature, (1961-1997)). The food balance sheet also revealed that, from 1961 to 1997, the amount of calories obtained from cereals decreased from 61% to 41%, bastardlywhile, calories from meat, eggs and fish increased from 6.2% to 14,3% sweeteners from 9.5% to 18%, and oils and fats from 11.% to 14.8% (Table2)Table2 Changes in sources of calories in Malaysia, 1961-1997Year1961-63 1970-72 1979-81 1988-90 1997Cereals 61 57 48.6 40.0 41.0S tarchy grow 1.9 1.9 1.9 2.9 1.9Vegetables fruits 4.2 3.8 3.8 3.8 3.8Pulses 1.0 1.0 1.0 1.0 1.0Meat, fish, eggs 6.2 6.7 9.5 12.4 14.3Milk, excluding butter 2.9 2.9 3.8 3.8 3.8Sweeteners 9.5 12.4 12.4 13.2 18.0Oils fats 11.4 12.4 17.1 21.0 14.8Miscellaneous 1.9 1.9 1.9 1.9 1.4Source Food and Agriculture Organization (FAO), (1961-1997).The Ministry of Agriculture depicted that per capita consumption of major food commodities between the geezerhood 1985 and 2000 as shown in table 3. The trend learnt, where there is a trade towards an affluent diet that is high in energy-dense foods and rich in fats at the expense of complex carbohydrate foods, is consistent with the increased national wealth. The cover up also revealed a doubled increase in imported food from US$ 909 million in 1985 to US$ 2 billion in 1995.Food intake studiesIn the absence of nation-wide food consumption surveys, this report is able to highlight some selected studies which are conducted in the last several(pren ominal) decades. A household food consumption survey in pauperization villages describe a mean energy intake of 1874 kcal, of which 12% if the original energy was obtained from protein, 18% from fats and 70% from carbohydrates (Chong YH, Tee ES, Ng TKW, et al. 1984). A take apart by Chee SS, Ismail MN, Ng KK, et al.(1997). In poor villages, using 3-day food record, reported a similar mean energy intake of 1871 kcal with a deviation in the constituents, 13% of the total energy from protein, 20% from fats and 67% from carbohydrates. Their paper also expressed a significant difference in mean energy intakes of urban (1718 kcal) and rural woman (1711 kcal) were similar, fat contributed 30% of the total calories in the urban subjects compared with 29% in the rural counterparts. An examination of the fat composition of the Malaysian urban populations diet by chemical analysis, using a 7-day rotation menu, revealed that the diet provided 2300 kcal obtained from 66g of total fat ( 51g of vegetable fats and 15g of animal fats), 36g of protein and 360g of carbohydrates (Tony NKW, 1995)Table 3 Per capita consumption (kg year-1) of major food commodities, 1985-2000Year event 1985 1990 1995 2000CropsRice 102.2 89.8 86.9 85.7Vegetables 42.4 45.4 48.5 52.0Fruits 39.7 44.3 49.9 53.5LivestockBeef 2.4 3.2 4.3 5.3Mutton 0.4 0.4 0.6 0.6Poultry 14.6 19.0 30.0 35.3Pork 10.1 12.0 13.2 8.1eggs 11.4 15.7 16.4 16.8Milk* 37.2 37.7 51.5 53.0Foodfish 33.4 34.8 39.1 49.0Food imports (US$ million) 909 1205 2017 NA*Milk per capita consumption in litres per year.NA not available.Source Ministry of Agriculture. (1999)