Business Research Terms and Concepts Essay Example for Free

fear Research Terms and Concepts EssayUnderstanding Business Research Terms and Concepts Part 3A. squ be up which level of measurement nominal, ordinal, interval, or ratiois determinationd in the following examples.1. The Association of Accountants is conducting a field of study to determine the ranking of the top 100 accounting firms in the world. ordinal2. How many years did it larn you to earn your college degree? Ratio3. On a questionnaire which asks for gender, males be coded as 1 and females are coded as 2. Nominal4. Respondents are asked to rate a list of high-tech companies as ex prison cellent, good, fair, or poor in terms of their service delivery. Ordinal5. Cereal brands are arranged in an ordered sequence in which an equal interval exists between separately point. Interval6. Jake Locker averages 350 yards per game passing. Interval7. The length of succession it takes the winner of a marathon to cross the finish line. Ratio8. Students are asked to rank compu ter manufacturers. Ordinal9. The brand of charge card used by a customer. NominalB. Which ingest method unsophisticated random, systematic, stratified, cluster, convenience, judgment, quota, or snowballis most appropriate for the following examples? Explain why.1. The unemployment rate is calculated each calendar month by the U.S. Bureau of Labor Statistics. The survey consists of 50,000 households in about 2,000 counties and cities in all 50 states. Stratified. Because you are dividing into subgroups prior to sampling.2. A police detective for Kraft Foods selects five states randomly, and then selects 10 supermarkets chains within each state to call for a phone survey as test markets for a new cookie. clod. You are dividing into groups or cluster then taking a random sample.3. A new product researcher would like to investigate the use of virtual teams. After conducting an interview with a manager, she asks for the names of other managers that use virtual teams. Snowball. You ar e using a s nerve centre pool of subjects and generating more from them.4. A news newsperson asks people on the street their opinion about the presidents new bill. Convenience. There are some members of the population that have no meet of being selected and you are using readily available subjects.5. Jamie select Denver, Colorado Chicago, Illinois and San Diego, California as test markets for a potato chip line undercoat on her experience with these markets. Judgment. Because Jamie has used his or her own judgment to select the appropriate sample.6. A researcher instructs field interviewers to interview customers of different cell phone companies in a nearby shopping mall so that they each interview 10 ATT, 8 T Mobile, 6 Verizon, and 4 owners of other cell phone providers. Quota. Because there is a set requirement of the sampling pool.7. The Consumer Price Index represents a sampling of 90,000 items from 364 categories, chosen from 20,000 retail stores in 85 geographically distr ibuted areas that are chosen to be as alike(p) as possible. Stratified. Because you are dividing into subgroups prior to sampling.8. A finance professor wants to know how many MBA students would be unforced to take a course in international finance this summer. She surveys students in the class she is currently teaching. Cluster because she is dividing all MBA students into a group and sampling her class. It could also be seen as Convenience because she is sampling a group that is on hand and there is a set that doesnt have a chance to be selected (anyone not in her class).